24 Feb 2014
This week we look at strategies to aquire customers (you know the people who give you money to feed your children) and also ways to stop them leaving!
Try and ignore the some of the more VC-ish spin, and the fact that slides are only ever half a story. There are some great first steps and loads of ways to get (and optimise the process of getting) customers. The ‘in 90 seconds’ section, slides 27-41 is pretty good.
From Sean Johnson (@intentionally), a Professor of Marketing at Northwestern Universty.
A page from Hacker News, the font of all shrill discussion of ‘growth-focussed’ startups. There’s some useful stuff in here though, hard won information on how lots of companies got themselves off the ground.
Some great tips taken from Sean’s (@sfioritto) trip to BaconBizConf, dismantling his landing page from Amy Hoy, Patrick McKenzie, Nathan Barry, Brennan Dunn and Marc-André Cournoyer.
Garrett Dimon (@garrettdimon) goes into great detail about trying to get feedback from customers during their cancellation process.
Allan Branch (@allanbranch) also covers similar ground, but with a focus on preventing the cancelation from happening!