21 Apr 2014
We’re going to get into the design and marketing side of things this week.
Gail Goodman, the founder and CEO of Constant Contact introduced @BostonVC to the concept of ‘time to wow’.
Basically how quickly can you make your new user feel awesome? The article is a little ‘management consultant-y’ but there’s good stuff within.
Some great examples of the homepages of great SaaS companies that sell their products really well, from @clemnt.
It’s very easy when building a nascent product to listen too intently to what your early users are telling you they want.
@joellesteiniger lets us in on some of the design making process on HookFeed.
As Product Design Director at Facebook, @joulee knows a thing or two about design.
Here she compares different strategies of attacking a product, both micro and macro approaches.
And finally a sobering reminder from @thomasfuchs that all of this obsessing with design and building is actually a distraction from what you need to do to launch a product.