18 Aug 2014
Far from being an ego thing… building a blog or collection of well-written, focussed, useful, content is one of the best ways to continue to reliably grow your organic traffic over time.
First up from @casjam is the entire system he has used to automate himself out of the content creation process.
This is a terrific, in depth, exploration of using temporary writing resource and take the pressure off you as a solo founder. The video course that Brian has created is full of gems.
A good way of building a name for yourself is to write on the blogs of other companies. @allanbranch recommends a couple of potential writing venues!
@alexmturnbull goes through the actual returns that they’ve seen from their blogging. A highlight: 10% of their subscribers sign up for a trial and they convert better to paid users.
Another terrific long form guide from the bootstrapping front lines of @patio11.
This time, everything you need to know about content marketing. In short, less blog: more evergreen content.
Perhaps a lesson I could learn for bootstrapping.io?