At my day job I’ve been been doing a lot of work on landing pages for a pretty monster SEM operation and can vouch for getting them right. We’ve seen 40% improvements over the old pages, which is needless to say: massive.

If you aren’t using landing pages or you haven’t looked at your own recently, it might be the best time and energy you can spend on your business.

How We Grew Conversions 100% by Rethinking Our Design Strategy

Groove took an entirely different tack on their landing page and went copy first. There’s also a great (further!) list of landing page resources from @alexmturnbull early in the post.

Building a Landing Page for Sales

Here @spencerfry talks us through Uncover’s new landing page, after being focussed on product for months.

The Ultimate Guide to Creating Effective Landing Pages

Ah hyperbolic titles how I love thee. Although there is a lot of really rock solid stuff in here from @MichelleDLowery.

Jesus, it’s a monster. Takes you through landing pages from start to finish.

The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read

Talking of monster “belt and braces” blog posts… here’s another, amusingly written but full of hard knowledge from @oligardner of Unbounce. And the man knows landing pages.

What Heartbleed Can Teach The OSS Community About Marketing

The Heartbleed vulnerability in SSL was massive news a few months ago. You’ve patched your servers right?

However the thing that stood out alongside the seriousness of the security problems, for @patio11, was the awesome marketing job the team did with their landing page for a security problem.

 

 

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