10 Nov 2014
An area of your marketing that can give a great longer term boost to finding customers, and find them economically, is to utilize the ‘natural power of the google’. That’s what I understand it’s called by those in the know.
In all seriousness, SEO is something that’s often overlooked or dismissed by smaller companies, but as a bootstrapper, potentially with a business aimed at a specific niche audience, it can be a powerful tool.
A comprehensive guide put together by @moz. Substantial: perhaps one to bookmark and read at leisure.
There’s so much gold for bootstrapping types in the archives of @patio11. In this case a treatise on SEO and its use in startups.
A success story from @alexmturnbull demonstrating the classic distrust of SEO followed by actually doing some then some valuable, measurable success.
Given they also ensure there’s a transcript of their episodes this is a great read, if listening isn’t your cup of tea.
“For many startups, SEO is viewed in the same vein as Tarot cards and rain dancing.”
Good opener from @gregoryciotti before he details the useful SEO technique of the “one page, one term” methodology they use at HelpScout.